The Wrap: What's New in Golf Gear For February 2025

Trying to keep up with equipment and gear releases can be tough, especially this time of year when it feels like everyone has something new every week.

So to help keep you informed and up to date, I decided that it might be a good idea to put everything in one place. So whether you’re looking for some great value golf balls or a high-end set of clubs, consider this a judgement-free zone for anything and everything new.

Bettinardi HLX 6.0 Wedges

Although I feel I shouldn’t have to mention it, I’ll do it anyway - Yes, Bettinardi the putter company also makes wedges, and really nice forged ones at that. The new HLX 6.0s are the next evolution of their wedge line and offer more bounce and grind options than ever before, and a refined shape and longer hosel to raise the center of gravity to lower ball flight and generate more spin and stopping power.

They’re priced starting at $200 a wedge and available for pre-order now at Bettinardi.com

Toulon’s 2025 Putter Collection

Toulon just unveiled their newest putter collection which includes expanded head shapes and hosel designs which emcompasses ten total models—7 of which are mallets and 3 blades (many of the mallets come in various neck configurations to further expand fitting options).

If you want the full breakdown, you can check out our detailed launch piece here: Toulon Golf Launches 2025 Putter Collection

Golf Pride Align MAX Grips

To help golfers find even more consistency when gripping the club on full-swing shots, Golf Pride has launched the Align MAX - an extension of the current Align series which features a ridge that is 25 percent higher than the original model and extends farther down the grip.

The grip is available in the MCC and MMC Plus4 models, priced at $15 each and are available now.

If you want the full breakdown, you can check out the detailed launch piece here: Golf Pride Launches New Align MAX

Flight Scope Badger AI

It was only a matter of time before someone took advantage of AI to start looking at real-time player data with a launch monitor and FlightScope’s Badger AI system looks to do just that.

The new system which can be incorporated into their FS Golf apps provides shot analysis, voice-to-voice interaction with the tool, YouTube search assistant, personalized player profile, shot grouping analysis, historical data insights, progress tracking, and so much more depending on the package selected.

“At FlightScope, we pride ourselves on being at the forefront of technological advancement, and Badger AI is more than just technology, it’s a partner on the journey to unlocking a golfer’s full potential," Henri Johnson, Founder and CEO of FlightScope said. "It analyzes, suggests, and inspires, to help golfers turn their data into actionable insights.”

The basic subscription is $4.99 / month or $49 / year, while the Premium Subscription is $14.99 / month or $149 / year. For more information or to purchase a subscription head to FlightScope.com.

Srixon Soft Feel

If you’re a golfer who puts a premium on soft feel and great value when it comes to your golf balls, Srixon’s newest iteration of their popular Soft Feel could be your ideal choice.

The newest Soft Feel features an updated FastLayer Core to generate higher ball speeds to increase distance without sacrificing feel. This is make possible thanks to Srixon’s high gradient technology which keeps the middle of the core soft as it transitions to the firm outside layer.

To go along with the white and yellow offerings, the Soft Feel also comes in Soft Feel Bright and Soft Feel Lady. The Brite models come in a high-viz matte finish in red, orange, and green.

All available options are priced at $25 a dozen and are available now.

XXIO Prime Royal Collection

If you’re a moderate-speed golfer looking for clubs that are easy to swing and built to add distance - and also happen to be ion-plated with gold (yep you read that right) then the XXIO Prime Royal Collection is right up your alley.

Like all of XXIO’s clubs, the Prime Royal uses the most premium technology to increase the size of the sweet area of the face, and make the clubs as light as possible so they are easy to swing.

To go along with all the technology, they also come with an ion gold plating to add luxury to the line for those who are looking for more than just a great set of clubs. Are they for everyone? No, but XXIO isn’t claiming they are.

As for pricing, as you might expect they’re priced accordingly with the driver being $1200, fairway woods are $800 each, and hybrids $500. Irons are available 5-Pw and priced at $350 each.

Callaway Lucky Collection

Now speaking of gold in a different vein, Callaway recently launched their Lucky collection which falls in line with the upcoming St. Patricks day. The green and gold colored line of products includes a golf bag, balls, Super Soft golf balls, a hat, gloves, towel, and even a head cover.

Prices start at $25 for the balls and gloves and go up to $250 for the golf bag. You can find the whole collection now at CallawayGolf.com/Lucky while supplies last