This document outlines the online privacy policy of Skratch Media, LLC (“Skratch”), a Pro Shop Holdings, Inc. company, which governs the personal information gathered on the www.skratch.golf website, as well as its affiliated websites, social media profiles, any mobile applications, and other digital platforms (collectively, the “Site”). This Privacy Policy informs you about the kinds of information we may collect, how that information is used, with whom we share it, and how you can opt-out of a use or correct or change such information. In this Privacy Policy, any reference to “us”, “we”, or ourselves is a reference to Skratch and its affiliates.
In general, we process personal information for the purposes of running our business; complying with applicable laws; and protecting the Site, our business, and those who use the Site and/or transact business with us. We also process personal information as necessary to perform the services you request, such as sending you a newsletter or processing a purchase. Finally, some processing of your personal information may be subject to your consent (e.g. if you enter a sweepstakes).
If you have any questions about our privacy policies, please contact us at privacy@proshop.inc By providing your personal information to Skratch, you signify your acceptance of the Site Terms of Use and agree that Skratch may collect, use, and disclose your personal information as described in this Privacy Policy.
This Privacy Policy applies to everyone who interacts with us on our Site, customers who purchase any materials, newsletters or other communications from us, anyone who enters any promotions or competitions we may offer, anyone who interacts on social media with us and other online or offline offerings (together with any and all future online and offline offerings, the “Services”). Because this Privacy Policy covers a range of individuals and different types of relationships and interactions with us, not all aspects of this Privacy Policy will apply to you.
The types of personal information we collect (directly from you or from third party sources) and our privacy practices depend on the nature of the relationship you have with us and the requirements of applicable law. The paragraphs below more information on the ways we collect personal information and how we use it.
Information You Provide Directly to Us: When you use the Services, contact us directly, or engage in certain activities, such as registering for an account, placing an order for products, or signing up to receive email newsletters, we may collect and process a wide range of personal information from you, including:
Other contexts in which you may provide personal information to use include:
Survey and Reviews: We (or third parties acting on our behalf) may contact you to participate in research, surveys or beta testing or to provide reviews and testimonials. If you decide to participate, you may be asked to provide certain information, which may include personal Information. All information collected from your participation in our research, surveys, reviews or testimonial process, or beta testing is provided by you voluntarily. We may use such information to improve our products and/or Services, and in any manner consistent with this Privacy Policy.
Sweepstakes and Contests: If we run a sweepstakes or contest, we may ask you to provide contact information (e.g., a phone number or an email address) or other personal information. Your contact information may be used to reach you about the sweepstakes or contest, and, to the extent permitted by law, for other promotional, marketing and business purposes. In compliance with the laws of your jurisdiction, as a participant you may have the opportunity to opt-out of any communications that are not related to awarding prizes.
Public Posts: We may offer publicly accessible blogs, social media pages, product/service/location review pages, or similar forums. Please be aware that when you disclose information about yourself on any public area of the Services or on any public sites operated by third parties, such content will be considered “public” and will not be subject to the privacy protections provided in this Privacy Policy.
Information from Third Parties: We may receive information about you from other sources, including through third party services and organizations to supplement information provided by you. This supplemental information allows us to enhance our ability to provide you with information about our business, products and Services.
Automated Data: We may collect certain information automatically through our Services and/or other methods of technical analysis, such as your IP address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are automatically assigned to your computer or device when you access the Internet, browser type and language, geo location information, hardware type, operating system, Internet service provider, pages that you visit before and after using the Services, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the Services, and other actions taken through use of the Services (such as preferences).
By providing personally identifiable information to us, we are able to perform a number of business functions, such as providing products, services, or information you requested.
Transactional Purposes. Skratch will process personal information to fulfill requests for products, Services or information, including to:
Administrative Purposes. Skratch will process personal information for administrative purposes, including to:
Marketing. Skratch will process personal information to provide you with marketing materials that may be of interest, including:
You may contact us at any time to opt- out of the use of your personal information for marketing purposes
Research and Development. Skratch will process personal information alone or in the aggregate with information obtained from other sources, in order to help us improve our existing products and Services or develop new products and Services.
Anonymous and Aggregated Information. Skratch uses personal information and other information about you to create anonymized and aggregated information, such as de-identified demographic information, information about the computer or device from which you access the Services or other analyses we create. Anonymized and aggregated information is used for a variety of functions, including the measurement of visitors’ interest in and use of various portions or features of the Services. Anonymized or aggregated information is not personal information, and is thus not subject to this Privacy Policy.
Shared Content. From time to time, we may offer referral services of features that allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services or purchase product from us.
Other. Skratch will process personal information for which we have a legitimate interest, such as fraud protection or compliance with legal obligations, or any other purpose disclosed to you at the time you provide personal information or with your consent.
We (along with third parties that provide content, advertising or other functionality on our Services), may use cookies, pixel tags, local storage and other technologies (“Technologies”) to automatically collect information through the Services. Technologies that are essentially small data files placed on your computer, tablet, mobile phone or other devices that allow us to record certain pieces of information whenever you visit or interact with our Site and to recognize you across devices. You can find more information about the individual cookies we use on our Site and the purposes for which we use them in our Cookie Policy.
We share information collected through the Services with the following categories of parties:
We want to communicate with you only if you want to hear from us. You have the right to object to and opt-out of certain uses and disclosures of your personal information. Where you have consented to our processing of your personal information, you may withdraw that consent at any time and opt-out to further processing by contacting privacy@proshop.inc. Please note that even if you opt- out, we may still collect and use non-personal information regarding your activities on our Service and/or information from the advertisements on third party websites for non-interest based advertising purposes, such as, to determine the effectiveness of the advertisements.
The security of your personally identifiable information is important to us and we are committed to handling such information carefully. We maintain physical, electronic and procedural safeguards to guard your personally identifiable information. We use secure socket layer technology to protect the security of your payment information and we encrypt your personally identifiable information when it is sent over the Internet. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personally identifiable information, we cannot guarantee its absolute security. By using the Services or providing personal information to us, you agree that we may communicate with you electronically regarding security, privacy and administrative issues relating to your use of the Services. If we learn of a security breach, we may attempt to notify you electronically by posting a notice on the Services or sending an email to you. You may have a legal right to receive this notice in writing.
We retain personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws. When we are no longer required to retain your personal information as described above, we will destroy, erase, or de-identify it in accordance with our data retention policies and applicable law. Legal requirements, however, may require us to retain some or all of the personal information we hold for a period of time that is longer than that for which we might otherwise hold it.
Our Services are not directed to children under the age of 16. In addition, you are not permitted to use our Services if you do not meet the minimum age requirement applicable to our Services in your jurisdiction. We do not knowingly collect personal information from children under the age of 16. If you learn that your child has provided us with personal information without your consent, you may alert us at privacy@proshop.inc. If we learn that we have collected personal information of a child under the age of 16, we will take steps to delete such information from our files as soon as possible and terminate the child’s account unless we receive verifiable parental consent.
California law requires us to disclose certain information related to our privacy practices, as set forth below.
The list below identifies the categories of personal information we have collected over the preceding 12-month period, as well as examples in each category. For more information about the personal information we collect, please see Section 2.
IdentifiersName, email address, billing address, shipping address, phone number
Commercial informationPurchase history
Geolocation dataInternet protocol (IP) address, billing address, shipping address, Internet or other electronic network activity information IP address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are automatically assigned to your computer or device when you access the Internet, browser type and language, geo-location information, hardware type, operating system, Internet service provider, pages that you visit before and after using the Services, the date and time of your visit, the amount of time you spend on each page, information about the links you click and pages you view within the Services, and other actions taken through use of the Services such as preferences
Financial, medical, or health informationPayment information, such as credit card number
Audio, electronic, visual, thermal, olfactory, or similar informationRecordings of customer support calls
Inferences drawn from any of the above information categoriesInferences about the type of products you prefer; demographic and psychographic inferences
The sources of the personal information we collect above include personal information that you directly provide to us (through the Services), personal information we receive from third party partners (for example, certain marketing, research or survey partners), and personal information that we generate internally. Please see Section 2 for additional details.
Please see Section 3 of the Privacy Policy.
Please see Section 5 of the Privacy Policy for information on the personal information we share with third parties. In the last 12 months, we have disclosed all of the categories of personal information described in Section 2 for business purposes. For example, we may share your IP address with service providers that provide crash monitoring and site optimization services to us. California residents have the right to opt out of our disclosures of personal information that we have disclosed to third parties for valuable consideration. What is covered as a “sale” under California law is not yet clear, but we currently do not “sell” your information as we understand it.
As a resident of California, you have certain rights, such as:
You may freely exercise these rights without fear of being denied goods or services. If you are a California resident and would like to exercise one of your rights, please contact us at privacy@proshop.inc. Please note that California law requires us to verify the requests we receive from you when you exercise certain of the rights listed above. We (or third parties we engage to assist us) may ask you to provide certain information to us in order for us to verify the request.
In addition to these rights, pursuant to California’s “Shine the Light” law, California residents who share personal information with us have the right to request and obtain from us once per year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to those parties. If you would like to exercise this right, please contact us at privacy@proshop.inc.
We reserve the right to change, modify, add, or remove portions of this Privacy Policy at any time. You should check this page periodically for changes. Your continued use of this Site following the posting of changes to this Privacy Policy will be considered your consent to those changes. In the event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you of that development.
Questions or Concerns
If you have any feedback, questions, or concerns regarding privacy, please send us a detailed message to privacy@proshop.inc. ; we will make every effort to resolve your concerns.
If you are a resident of a country that is not the United States, you may have the right to take any complaints or concerns you have about our compliance with this privacy policy to the appropriate supervisory authority which has jurisdiction over privacy rights in your country.
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