Born in Dublin, Built for Disruption: Meet Bold Golf

There’s something special about golf brands that emerge outside the U.S.—they tend to come with a different rhythm. Less about performance charts and tradition, more about taste, cultural reference points, and identity. Dublin-based Bold Golf is the latest to step into that space, and they’re doing it with a clear point of view.

Founded by brothers Jack and Robbie Pierse, alongside Jonathan O’Driscoll and Dervla Malone, Bold Golf is rooted in a shared love for the game—but also in a shared frustration with the sport’s fashion status quo. Their response? A new brand built at the intersection of golf, streetwear, and art.

Backed by major Irish talent—including Shane Lowry as a founding investor—and key figures like Jim Pallotta (Raptor Group) and Dan Robertson (Golf Digest), Bold isn’t just making noise, it’s moving with muscle.