PUMA x Realtree Camo Just Hit the PGA TOUR—And It’s a Moment

*Presented by Puma*

Camo has been everywhere—runways, streetwear, and even making its way into golf’s tastemaker scene. But in 2025, it’s going full-send on the PGA Tour, thanks to Puma and Rickie Fowler. While we’ve seen camo in golf before in subtle ways, Puma is the first to take it to a tour-level event in a fully realized collection. And where else would it debut than the Waste Management Phoenix Open? A tournament known for its energy, crowds, and chaos—it’s the perfect backdrop for something bold.

It also feels like a bit of a full-circle moment for Rickie, bringing back that fearless style we saw in his early years when his fits were as much a part of the conversation as his game.

The collection itself? It’s dialed in. From head to toe, Puma delivered a full camo takeover, blending function with a loud-but-tasteful aesthetic. And while everything from the footwear to the outerwear brings something unique, my favorite piece has to be the Cloudspun 1/4 Zip.

The feel, the stretch, the weight—it’s one of those pieces you grab over and over again. Plus, seeing camo executed at this level, not just as a pattern but as a fully integrated design story, is why this drop hits so hard. Puma didn’t just lean into a trend; they made it a moment. And come Thursday, when Rickie steps onto the course at TPC Scottsdale in full camo, it’s going to be one of those things golf fans won’t forget.

PUMA is coming off a strong 2024, and if this camo drop is any indication, 2025 is already shaping up to be even bigger. This collaboration with Realtree is just the latest move in what’s been an impressive stretch for the brand—new footwear silhouettes making waves, the addition of Max Homa rocking PUMA shoes, and Cobra Golf dialing in some serious momentum in the bag. Over the last 24 months, they’ve leaned into a bold, edgy vibe that feels fresh but still rooted in performance. And with Rickie leading the charge at the Waste Management Phoenix Open, this isn’t just a collection drop—it’s a statement that PUMA is here to shake things up.