Sun Day Red Lands Its First (Non-Tiger) Athlete, Marking a New Milestone

Sun Day Red announced today its first official brand ambassador, Karl Vilips. If you haven't heard of that name, that's by design—and further proof on how the SDR is continuing to establish itself as a core golf brand with the intention to play the long game.

It’s been nearly a year since Tiger Woods introduced Sun Day Red's brand of premium golf apparel, and in that time, it has delivered over ten meticulously crafted collections. Not without the ups and downs natural to any newcomer, we've seen successes in SDR's cashmere pieces and training gear, saw the launch of sophisticated women’s apparel, and have had our eye on the evolution of its elevated outerwear. These are the makings of a what it takes to be a legitimate player in the high-end golf fashion space. Yes, having the greatest golfer of all time at the helm and the backing of TaylorMade does give it a little extra boost, but even though it could, this brand isn't just signing big names to build clout and fill rosters. Selecting a rising star like Vilips is indicative of the true intentionality behind this brand to focus on the future of the game.

A TaylorMade athlete, Vilips has been on the radar of deeply tuned-in golf fans for years—recognized for his impressive junior career and his steady rise through the amateur ranks. Born in Indonesia and raised in Australia, he became a standout talent early, eventually making his way to Stanford University, where he further honed his game.

The 23-year-old's connection to Tiger Woods’ alma mater makes this partnership feel natural, as does his affiliation with TaylorMade. As he prepares for the next stage of his career, Vilips represents the type of athlete that embodies Sun Day Red’s ethos: talented, driven, and dedicated to the finer details of performance and style. Vilips is set to make his first PGA Tour start at this week's Mexico Open. He earned his Tour card in record time—in just 10 starts on the Korn Ferry Tour.