Stephen and Erica Malbon Lead Creative Direction for Fabletics’ Latest Golf Collection

Fabletics has released a new golf collection designed under the creative direction of Stephen and Erica Malbon. Known for their work building the Malbon Golf brand, the duo applied their sensibilities to this latest offering from Fabletics, not as collaborators, but as creatives behind the vision, styling, and campaign execution.

The result is a collection that merges Fabletics’ accessible approach to athleticwear with design cues often seen in lifestyle-driven golf apparel. Instead of focusing solely on performance fabrics or technical detailing, the drop blends soft knits, relaxed tailoring, and pastel palettes with golf-ready silhouettes.

It’s a strategic move. Rather than positioning the collection as a branded collaboration, Fabletics brought in tastemakers with experience in golf culture to guide the process behind the scenes, an increasingly common model for brands entering unfamiliar spaces.

The drop comes at a time when more fashion and activewear companies are exploring golf, though not all with the same level of cultural awareness. For comparison, Under Armour recently faced criticism for its Gumtree Golf & Nature capsule, a collection that felt mismatched to its golf audience and lacked clarity in purpose.

By contrast, Fabletics’ approach with the Malbons offers a case study in working with creatives who have both design credibility and community connection. Whether this signals a long-term investment in golf for Fabletics remains to be seen, but the structure behind the collection may serve as a useful reference point for other brands considering similar moves.

Explore the collection here: Stephen & Erica Malbon for Fabletics