If you haven't noticed, retro is back. Brands, style gurus, and influencers alike are drawing in inspiration from past decades and intertwining them with modern narratives, and there's no better example of this fusion than the brand Sporty & Rich.
The brand's identity is rooted in the nostalgia of "Americana fashion"—born out of the 1960s and taken mainstream by powerhouses like Ralph Lauren and Calvin Klein. A time wear crisp oxford button downs, dark-wash jeans, and pair of boots was the unofficial uniform for those walking the avenues of Manhattan to farmers in the midlands.
Sporty & Rich is quite intentional with their collections, with each drop following a recipe that leans into the country club and equestrian aesthetic but altering it to be more wearable for everyday life and other activities. Whether its yoga or hitting the slopes—there's a Sporty and Rich offering for every occasion and it works no matter your look.
It's hard not to see the synergies between where golf style is headed and what Sporty & Rich is producing. This callback to more stylish eras of the late 20th century, where plaid and kilties were all the rave and cardigans weren't deemed pretentious. Yet, there's also a youthful element to it all. Where these more classic silhouettes are remixed with materials like nylon and French terry that feel very trendy and modern.
It's old interacting with new—an intersection golf has been approaching over the past few years. The era of performance is shifting to a more fashionable yet functional way of dressing and brands are taking notice.
Golf is being inspired by the greater fashion and culture population and we're nodding our heads in agreement. If you're a fan of the Sporty & Rich vibe—then you'll love these brands who are working within the same framework, made specifically for your on-course needs.
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*Image courtesy of Recreational Habits
If you've ever thought about dabbling in "preppy chic", but it felt too out of bounds this ones for you. This is a more approachable take on country club and racquet sport fashion—mixing in casual sweats and boxer shorts, with sophisticated quilted jackets and pinstripe button downs. It's about channeling what makes the "stealth wealth" aesthetic so appealing and doing it in a way that's more inclusive and fun.
There's nothing better than a good set to make you look and feel put together. Throw on a few tasteful accessories, perhaps a scarf and your best pair of sunnies for a perfect 19th hole fit.
$115
BUY NOW*Image courtesy of Byrdie Golf Social Wear
Performance and sophistication don't have to be mutually exclusive—and that's evident in the Byrdie Golf DNA. You'll find scalloped hemlines and airy green and blueish hues that remind you of northeastern coastlines, but you'll also find durable nylon and spandex fabrication that move and contour to your body.
Byrdie also does an incredible job of curating a lookbook, similar to how Sporty & Rich immerses you into the world of the clothing. Where you can see the pieces come to life and create a story around exactly how they should be worn and styled in the real world. The apparel tells one part of the story, but there's a larger senses of messaging in how something comes to life and Byrdie captures that essence so thoroughly.
A refreshing take on a classic pinstripe polo, this darling sleeveless golf top embodies the airiness of summer.
$150
BUY NOW*Image courtesy of Williams Athletic Club
If Princess Diana, who was a tasteful athletic street style apologist, could embody a golf brand...this feels like the one. The neutral color palette of Williams Athletic Club—filled with camel, creams, navy blues, and hints of green—pair splendidly with the crisp lines and silhouettes of the clothing creating a very polished and refined body of work. But make no mistake about it...Princess Di was playful and she loved a bit of edge, too. That manifests in Williams' body suits. A sleek, nylon bodysuit created for a streamlined look thats seamless and chic feels so on brand for the style icon who made biker shorts and crewnecks cool.
You'll never have to worry about a polo coming untucked during your round ever again. Also the contrasting gold zipper finish is to die for!
$115
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