Is Greyson Shifting Toward a New Era?

Greyson has made some major moves in 2025. Their collective of brand ambassadors, referred to as "Pack leaders", has gotten bigger—from Jon Rahm to Justin Timberlake—the caliber of talent they're bringing into the fold makes the brand's motive to expand their reach rather apparent. But Greyson's most recent ambassador announcement is perhaps the most intriguing, and a possible indicator to a demographic shift.

Jessica Korda, big sister to Nelly Korda, joined the Greyson pack as her return to competitive golf inches closer.

The six-time LPGA winner took time off in the spring of 2023 to nurse a back injury, later in the year she announced her pregnancy to her now one-year-old son, Greyson. (Life can be so kismet.)

The countdown to her return has officially begun, as the LPGA maternity policy gives moms up to two years from the date of the baby's birth to return to competition. Korda is seeking for a 2026 comeback, she told Golfweek, “I’m definitely itching to be able to play again, how much, I’m not so sure. I’ll take 2025 to assess and then per our maternity [policy], 2026 is kind of what we’re shooting for.”

A quick browse through her Instagram will show you that Korda is working her way back into form, but still soaking in all the moments with her son.

Congruently, the other LPGA star on Greyson's roster, Alison Lee, also dropped some exciting news. The two-time Solheim Cup player and two-time winner on the Ladies European Tour, announced that she and her boyfriend are expecting their first child together.

Lee was Greyson's first ever female ambassador, and over the last two years of their partnership you can see the evolution of women's style within the brand. From ruffled a-line skirts to more seamless joggers, with a romper or jumpsuit sprinkled in, Greyson has experimented with their golf x lifestyle offerings, and had taken up the mantle of being a market leader in more luxe, fashion-forward golf apparel.

As more and more people take up interest in the game and female participation begins to rise, it begs the question...will Greyson make the shift towards being more "cool mom" coded?

We'll chalk up Lee's announcement as more of a happy coincidence (again...kismet) but bringing in Korda feels very intentional in the sense of showcasing an athlete who is not just tenured and successful, but entering a new era of her career, juggling motherhood and a playing schedule.

Both of these women are young and at still very much at the height of their careers. They're active, they travel, they train, they are examples of so many modern, working moms who have their hands in 50 different things. And they are the faces of a brand that showcase so many functional, yet stylish pieces for everyday and activewear.

While brands like lululemon and Alo have a heavy influence on teen and younger markets, Greyson can occupy a lane that doesn't really ownership yet. They can be the go-to brand for women 25 and older who want elevated loungewear that can function for the different tasks and roles of their lives.