Sugarloaf’s “Annual Lottery Applicant” Collection Is a Love Letter to the Diehards

Every April, the world tunes into Augusta. For most of us that means refreshing emails, triple-checking application forms, and wondering if this is finally the year we get picked as one of the lucky winners awarded by Augusta National's selection process for distributing Masters tickets.

Enter Sugarloaf Social Club’s Annual Lottery Applicant collection — a perfectly tongue-in-cheek tribute to golf’s most iconic (and elusive) ticket.

The collection spans everything from stitched belts and needlepoint wallets to croc-textured headcovers, beverage sleeves, and dad hats — each piece bearing the unmistakable mark: “Annual Lottery Applicant.” Whether you’ve braved the waitlist once or every year since college, these are the kinds of items that nod quietly (but proudly) to your dedication.

In typical Sugarloaf fashion, the drop mixes premium craftsmanship with clever storytelling. The pieces are well-made, gift-worthy, and filled with the kind of inside-joke energy that makes them feel custom and personal. There’s heritage in the stitching and a little bit of humor in every detail — the kind that golf could use a lot more of.

So whether your name gets drawn or not, this collection is for the hopefuls — the dreamers, the group chat planners, the ones who believe every year is the year. You may not have a tee time down Magnolia Lane, but you’ve got the spirit. And now, the gear to match.

*Every product across Skratch.Golf is independently selected by editors. We comprehensively stand behind every product we feature editorially, but want to disclose that Skratch and Sugarloaf Social Club are both owned by Pro Shop Inc.